Google Advertising Tools, 2nd Edition

Google Advertising Tools, 2nd Edition

153 Views

Download
Book Details

Publisher: O'Reilly Media

Author:

Year: 2009

ISBN: 978-0-596-15579-7

File Size: 12.30 MB

Buy now: Amazon




Book Description

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why.




 

Related Books