Google Analytics

Google Analytics

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Book Details

Publisher: O'Reilly Media

Author:

Year: 2010

ISBN: 978-0-596-15800-2

File Size: 7.00 MB

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Book Description

Take advantage of Google Analytics powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.




 

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