Google Power Search

Google Power Search


Book Details

Publisher: O'Reilly Media


Year: 2011

ISBN: 978-1-4493-1156-8

File Size: 7.12 MB

Link: Download

Buy now: Amazon

Book Description

Behind Google's deceptively simple interface is immense power for both market and competitive research - if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.