The Myths of Innovation

The Myths of Innovation

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Book Details

Publisher: O'Reilly Media

Author:

Year: 2007

ISBN: 978-0-596-52705-1

File Size: 3.38 MB

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Book Description

How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.




 

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