Marketing Mistakes and Successes, 11th Edition

Marketing Mistakes and Successes, 11th Edition

605 Views

Book Details

Publisher: Wiley

Author:

Year: 2009

ISBN: 978-0-470-16981-0

File Size: 4.80 MB

Link: Download

Buy now: Amazon

Book Description

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.