Mobile Marketing For Dummies

Mobile Marketing For Dummies

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Book Details

Publisher: Wiley

Author:

Year: 2010

ISBN: 978-0-470-61668-0

File Size: 4.30 MB

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Book Description

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.




 

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