Gamification by Design

Gamification by Design

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Book Details

Publisher: O'Reilly Media

Author:

Year: 2011

ISBN: 978-1-4493-9767-8

File Size: 17.70 MB

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Book Description

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.


Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.



 

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